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Steven
Erickson

Musings of a marketer, cyclist, traveler, Lego builder, soccer fanatic, and techie. Rarely in that order, never without an opinion.

Writing

Latest from the blog
An open passport on a cobalt background with a ticket stub tucked inside and a tilted stamp reading NEW CHAPTER
Featured · Oct 13, 2026 · Projects · 4 min read A Layoff, a Rebuild, and a First Post Getting laid off in August pushed me to rebuild this site with Claude. What I took from the layoff, why I'm excited to get back into marketing, and what this space is for.
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Workshop

Project reports · built out of curiosity
Project 01UX audit
Annotated Strava ride screens with sticky notes marking problems

Strava, redesigned

A self-initiated audit of the ride-tracking screens, finding where the app adds friction mid-ride, and a redesign that keeps the route and the numbers in one glance.

Goal
Make mid-ride screens readable at a glance
Built with
Miro, Figma, Illustrator, InDesign
Result
4 fixes: route clarity, bigger buttons, auto-rotate, one view

Stamps collected

Teams, travels, clubs, cycling

Teams I follow

10 clubs · 6 sports

CodeTeamSport
INT Inter Milan
NER New England Revolution
CEL Boston Celtics
SOX Boston Red Sox
FER Lewis Hamilton (Ferrari)
RIFC Rhode Island FC
PATS New England Patriots
USA USMNT
BSC Hertha BSC
BRU Boston Bruins

Passport stamps

11 countries · 37 visits

Vatican CityNetherlandsCanada×3England×3Mexico×2Colombia×2FranceUkraineCzechiaItaly×9Germany×13
Travel timeline

Member card

Boylston Schul-Verein

Volunteer helping run festivals and the adult language school.

Since August 2021Volunteer
Steven on a ride, smiling in cycling sunglasses

Cycling

Rides
238
Distance
5,878.4 miles
Elevation gain
187,928 ft
Cycling page