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Steven
Erickson

Musings of a marketer, cyclist, traveler, Lego builder, soccer fanatic, and techie. Rarely in that order, never without an opinion.

Writing

Latest from the blog
Brooklyn FC vs Rhode Island FC broadcast shot through the netting
Featured · Oct 22, 2026 · In the News · 7 min read The USL Rebrand: Right Moment, Wrong Accent My reaction to the USL's new United for Soccer identity, and why a league built on promotion and relegation should lean into being American instead of borrowing England's accent.
Oct 13 Projects A Layoff, a Rebuild, and a First Post 4 min
Full archive →

Workshop

Project reports · built out of curiosity
Project 01UX audit
Annotated Strava ride screens with sticky notes marking problems

Strava, redesigned

A self-initiated audit of the ride-tracking screens, finding where the app adds friction mid-ride, and a redesign that keeps the route and the numbers in one glance.

Goal
Make mid-ride screens readable at a glance
Built with
Miro, Figma, Illustrator, InDesign
Result
4 fixes: route clarity, bigger buttons, auto-rotate, one view
Project 02Agentic workflow
Brain dumpClaude draftsI approveBlog + LinkedIn

The content repurposing engine

I pitched an AI content repurposing engine in a job interview but never built it. Here's how I built one for myself with Claude, what worked on the first run, and what I'm fixing next.

Goal
Turn my raw thoughts into posts that sound like me
Built with
Claude (skills, Claude Docs), Gemini (Nano Banana, Gemini Video), Jekyll, GitHub Pages
Result
3 Claude skills · first post live October 13, 2026 · $0 extra
Project 03DIY smart display
The finished calendar on a 15.6 inch photo frame sitting on a kitchen counter, showing the week on the left and color-coded games on the right

A photo frame turned counter calendar

I unlocked a cheap Frameo photo frame and turned it into a calendar for my kitchen counter that puts my own plans first, with my teams' games in their own colors off to the side.

Goal
Stop my appointments getting lost between game days
Built with
Pastigio Frameo frame, ADB, Fully Kiosk Browser, Google Apps Script, Claude
Result
4 design versions · 1 unlocked frame · $0 in software

Stamps collected

Teams, travels, clubs, cycling

Teams I follow

10 clubs · 6 sports

CodeTeamSport
INT Inter Milan
NER New England Revolution
CEL Boston Celtics
SOX Boston Red Sox
FER Lewis Hamilton (Ferrari)
RIFC Rhode Island FC
PATS New England Patriots
USA USMNT
BSC Hertha BSC
BRU Boston Bruins

Passport stamps

11 countries · 37 visits

Mexico×2UkraineItaly×9England×3FranceColombia×2NetherlandsVatican CityCanada×3Germany×13Czechia
Travel timeline

Member card

Boylston Schul-Verein

Volunteer helping run festivals and the adult language school.

Since August 2021Volunteer
Steven on a ride, smiling in cycling sunglasses

Cycling

Rides
238
Distance
5,878.4 miles
Elevation gain
187,928 ft
Cycling page