Experience
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Lenze Americas
Uxbridge, MA
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January 2025 - August 2026
Digital Enablement Manager
Digital Enablement Manager
- Spearheaded the product strategy for a B2B e-commerce platform relaunch, delivering a self-service ordering and account history portal that significantly strengthened relationships and ease-of-use for channel partners and distributors.
- Architected the data integration between the CRM system and the Marketing Automation platform to automate prospect lifecycle syncing, unlocking deeper intelligence on the customer journey and enabling highly targeted outreach campaigns.
- Engineered custom no-code automation solutions (Power Platform) to eliminate operational bottlenecks within Customer Experience workflows, reducing response times by 12% and capturing data to drive continuous process improvements.
- Architected a scalable, automated Voice of Customer (VoC) program utilizing real-time Power Platform triggers for proactive account intervention; reduced manual administrative overhead by 10 hours per week while structuring feedback into actionable, data-driven insights.
- Partnered with cross-functional departments to analyze legacy processes, independently designing and deploying automated, guard-railed workflows that generated structured data and empowered department heads to make data-driven decisions.
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March 2022 - January 2025
Digital Experience Manager
Digital Experience Manager
- Directed the end-to-end strategy, development, and GTM launch of a digital migration tool to transition OEMs and distributors from a legacy 200-variant product line to a new 8,000+ variant series. Collaborated with Product Management to map complex transition logic, personally executing the design, technical build, and marketing campaigns to drive new product adoption.
- Spearheaded the strategy, design, and deployment of a custom "Find a Distributor" web application. Managed external development to build a territory-based (county-level) routing system that seamlessly connected end users with authorized regional distributors, effectively driving new lead generation for channel partners.
- Orchestrated the design and development of digital sales enablement tools for a product series with over 800 variants, simplifying an 18-character nomenclature into an intuitive selection interface to streamline the customer purchasing journey.
- Partnered with Product Managers and Channel Development teams to produce an annual series of 6-7 educational webinars, translating technical product specifications into value-based content for global distributor networks.
- Architected and optimized an indirect channel e-commerce strategy with stakeholders to drive digital sales growth.
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July 2018 - March 2022
Marketing Programs Specialist
Marketing Programs Specialist
- Directed the regional campaign strategy for the North American relaunch of a B2B e-commerce platform (SAP Commerce Cloud), leveraging persona development and user research to influence global design and drive digital adoption.
- Executed targeted promotional campaigns for distributor-facing digital tools, successfully generating channel leads, improving partner relationships, and increasing content engagement by 37%.
- Optimized lead generation and nurturing in HubSpot by architecting advanced user segmentation and designing end-to-end webinar workflows with automated registration and follow-up sequences.
- Managed the end-to-end lifecycle of integrated marketing campaigns for a vast network of distributors, ensuring consistent brand messaging while driving regional demand generation.
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LendingClub
Westboro, MA
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April 2016 - June 2018
Associate Brand Manager
Associate Brand Manager
Managed the lead generation efforts for LendingClub Patient Solution's dental business.
- Analyzed competitive intelligence and industry trends to drive the strategic development of targeted lead generation campaigns, ensuring alignment with market demand and brand positioning.
- Orchestrated the end-to-end launch and continuous optimization of omnichannel marketing campaigns, managing long-term execution to drive sustained customer acquisition.
- Synthesized primary market research, secondary data, and internal analytics to validate marketing strategies and uncover actionable insights for audience targeting.
- Collaborated cross-functionally to identify product, pricing, and process optimizations, while actively vetting and recommending new media sources to expand campaign reach and improve ROI.
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DENTSPLY Implants
Waltham, MA
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April 2014 - April 2016
Regional Marketing Coordinator
Regional Marketing Coordinator
- Provided education, co-marketing, and collateral support to 40+ sales representatives for their accounts.
- Organized local educational programs, tradeshow activities and facility tours.
- Developed targeted marketing collateral for sales reps consistent with the corporate brand.
- Provided practice development and co-marketing support for key accounts.
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April 2012 - April 2014
Associate Marketing Coordinator
Associate Marketing Coordinator
- Assisted Regional Marketing Coordinators in their efforts to support the sales team.
- Supported local continuing education programs
- Developed custom marketing collateral for key accounts
Udacity
Udemy
Southern
New
Hampshire University
